expereince
ASSOCIATE CREATIVE DIRECTOR
APRIL 2021 – JUNE 2023
Clients: Nike | Robinhood | Coke Zero | Verizon | Meta | Unicef | Netflix
Led Nike's digital storytelling campaign celebrating indigenous athletes. Took Robinhood from post-IPO awkwardness to brand stardom with their first major marketing campaign. Collaborated with the Meta team on the Novi project. Helped shiny young creatives win some shiny objects at the D&AD Awards and Future Lions.
ASSOCIATE CREATIVE DIRECTOR > creative director
FEBRUARY 2016 – APRIL 2021
Clients: Wells Fargo | WhatsApp | Facebook Marketplace | Mars Pet Food | MegaMex Food | Mattel | HP | King Center | period.org | Uncle Ben’s | Athleta
Led brand transformations by helping teams craft compelling stories out of complex business challenges. Launched a global WhatsApp campaign from my living room during peak pandemic chaos. Created a wonderfully fun Super Bowl campaign on a shoestring budget that significantly increased the reach for a relatively small brand at the big game. Made pet food marketing engaging enough to win an Effie. Helped Wells Fargo speak millennial without sounding like a dad at a TikTok convention.
group creative lead
JULY 2014 - JUNE 2015
Clients: Volkswagen | Johnson & Johnson | L&T Real Estate
I had the opportunity to be a part of high-impact campaigns that turned heads and moved metrics. Our campaign for Volkswagen not only captured significant media attention but also delivered strong results for the brand. The Clean & Clear campaign that I played a key role in conceptualizing and strategizing resonated so well locally that it found its way to global markets. Won the Cannes Young Lions Print Competition with a campaign about women's safety in India.
Copy supervisor
AUGUST 2013 - JULY 2014
Clients: flipkart.com | The Weightless Project
I was part of the lead creative team that helped Flipkart.com — one of India’s biggest brands, completely reshape its identity with a campaign launching women’s lifestyle. I ventured into the world of environmental design and helped conclude The Weightless Project - a campaign endorsed by Deepak Chopra, that used calories burned to feed those that didn’t have enough to eat.
jr.copywriter > copywriter
SEPTEMBER 2009 - AUGUST 2013
Clients: Airtel | The Times of India Group | Pepsi | DSP BlackRock Mutual Funds | Fox Network | Franklin Templeton Investments | Marico | myntra.com | National Geographic | Budweiser | Bangalore Mirror | Mumbai Mirror | RR Kabel | Prayas Bharti Trust
Working with some of the best minds in the industry, I was part of many award-winning campaigns created for some of the biggest brands in India. It was a heady mixture of hard work, short turnarounds, one-on-one client interactions, awards, learning, and nonstop fun. Learned that the best ideas often come from the most chaotic brainstorms and that coffee is, indeed, a food group.